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Where Making Healthy Choices is Easy


6718 Broadcast Parkway in Loves Park, IL

(815) 282-1861 

Open Monday through Saturday 9 a.m. - 8 p.m.

                                    Sunday10 a.m. - 6 p.m. 

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Where Making Healthy Choices is Easy


6718 Broadcast Parkway in Loves Park, IL

(815) 282-1861 

Open Monday through Saturday 9 a.m. - 8 p.m.

                                    Sunday10 a.m. - 6 p.m. 

on monday, July 4th, Choices will be closed in observance of America's birthday!

Make sure to pick up all of your delicious real food  picnic supplies this weekend!  We will reopen on Tuesday with our usual business hours:  9 am - 8 pm! 

Check Out

Our July Sales Flyer!

Eat the Rainbow!  

On June 29th, Choices hosted Jody Perrecone, a certified nutrition consultant, to discuss how to easily include a rainbow of colors on your plate and to educate our customers on the health benefits for each color and the role that phytonutrients play in promoting good health.

If you were unable to join us, you missed out on a delicious salad:  Red Cabbage Lemon Tahini Slaw with Quinoa.  Not to fear!  Click here to get the recipe!  You will not be sorry!

Since her presentation was streamed live on Facebook, we were able to save the video so we could share it here.  Enjoy!

 

 

 

 

 

 

Owners Trace and Kathie Toulouse

 choices natural market 

Who We are

organic.  non-gmo. allergy-free foods. local.

Our mission is to be THE grocery store in the greater Rockford community where making healthy choices is easy.  We are committed  to nurturing our community toward better health by providing the most delicious, nutritious, chemical-free food available.

You can shop with confidence at Choices knowing every product on our shelves has been carefully selected using a demanding set of standards and has been personally screened by our managers for artificial ingredients, harmful chemicals, and preservatives.  And if you have a question or need help, we have a knowledgeable, friendly staff who make sure everyone that enters our store receives top notch service, feels welcome, and feels Choices is their very own neighborhood market.

Choices has always prided itself on supporting local family farms.  That's why we love summer!  You will find a wide variety of the freshest, chemical-free produce in Illinois! 

We currently have mint, chives, and parsley from Wind Ridge Herb Farm (Caledonia, IL.)  From Anderson Organics,  also in Caledonia, we have arugula,   lettuce mix, spinach, cilantro, and dill.  More crops harvested weekly!!  Sugar snap peas just arrived today from Wishful Acres!

Like us on Facebook!

Check Out What's Happening at Choices!

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Local Treasure


We are committed to supporting local farmers and businesses that are contributing to the organic and sustainable movement ultimately leading to a healthier community.

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Local Treasure


We are committed to supporting local farmers and businesses that are contributing to the organic and sustainable movement ultimately leading to a healthier community.

Supporting local businesses is an important part of what we do.  We purchase significant amounts of local produce in season—grown free of chemical herbicides and pesticides.  The short distance the food travels insures amazing fresh produce and a reduction in the amount of fuel required to transport this delicious food to our customers.

We know the people behind the products and see the hard work and commitment they have made toward providing the Rockford community with the highest quality food.  Organic farming is filled with long hours and challenges, but the pay off is huge:  flavor, nutrients, sustainable biodiversity model! 

Pictured above are just a few of the people behind the local products you’ll find at Choices.

 

 

 

 

 

 

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Special Diets


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Special Diets


Special Diets are no problem at Choices

Just because you are following a special diet doesn't mean you have to give up your favorite foods!  Choices has a wide assortment of products to meet the needs of our special diet customers including:

  • Gluten-free
  • Vegetarian
  • Vegan
  • Paleo
  • Dairy-free
  • Raw foods

We have a well trained staff who can help you quickly and easily locate the foods you are seeking.  In addition, we are currently working on a visual system to ease your search--for example, bright yellow price tag shelf liners to indicate the shelves featuring gluten-free options (coming soon!)  

As a reminder, you should always consult with your health care provider before embarking on any new diet.