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Where Making Healthy Choices is Easy


6718 Broadcast Parkway in Loves Park, IL

(815) 282-1861 

Open Monday through Saturday 9 a.m. - 8 p.m.

                                    Sunday10 a.m. - 6 p.m. 

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Where Making Healthy Choices is Easy


6718 Broadcast Parkway in Loves Park, IL

(815) 282-1861 

Open Monday through Saturday 9 a.m. - 8 p.m.

                                    Sunday10 a.m. - 6 p.m. 

chard-MANIA!

We all know that we should be eating more greens in our diet, but sometimes we're not that familiar with our options.  Chard is one lesser known green that deserves a place on your plate!  You can click here for recipes and to learn more about this Powerhouse Leafy Green!

And GUESS WHAT!!   From Thursday, May 12th through Wednesday, May 18th, we were able to lock in special pricing for Rainbow Chard:  2 bunches for  just $4 (reg. price $2.49 each) !  A pretty good incentive to GIVE CHARD A CHANCE :)

CLICK BELOW TO CHECK OUT OUR May SALES FLYER!

We have some great May savings!  Check them out!

We have some great May savings!  Check them out!

Supporting local farmers--even some winter harvest!

Wishful Acres in Lena, IL  is  currently providing sprouts and greens even during these cold months!  Anderson Organics is also investing in a hoop house that will allow them to extend their harvest season as well.  When you buy local produce you support these local farmers and improve their abilities to provide this outstanding chemical free produce,  grown with special care to provide you with the most nutritious and delicious food available.  Stop by Choices and pick some up for dinner tonight!   

 

 

 

 

 

Owners Trace and Kathie Toulouse

 choices natural market 

Who We are

organic.  non-gmo. allergy-free foods. local.

Our mission is to be THE grocery store in the greater Rockford community where making healthy choices is easy.  We are committed  to nurturing our community toward better health by providing the most delicious, nutritious, chemical-free food available.

You can shop with confidence at Choices knowing every product on our shelves has been carefully selected using a demanding set of standards and has been personally screened by our managers for artificial ingredients, harmful chemicals, and preservatives.  And if you have a question or need help, we have a knowledgeable, friendly staff who make sure everyone that enters our store receives top notch service, feels welcome, and feels Choices is their very own neighborhood market.

the rockford real food revolution:  

eat clean in 2016

join us on the journey to better health!  

education! MOTIVATION!  DEDICATION!  

Please fill out the form below if you would like to receive Rockford Real Food Revolution ideas for clean eating directly to your email inbox.  You will receive an email from MailChimp asking you to verify your subscription to this Choices email list.

Name *
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Local Treasure


We are committed to supporting local farmers and businesses that are contributing to the organic and sustainable movement ultimately leading to a healthier community.

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Local Treasure


We are committed to supporting local farmers and businesses that are contributing to the organic and sustainable movement ultimately leading to a healthier community.

Supporting local businesses is an important part of what we do.  We purchase significant amounts of local produce in season—grown free of chemical herbicides and pesticides.  The short distance the food travels insures amazing fresh produce and a reduction in the amount of fuel required to transport this delicious food to our customers.

We know the people behind the products and see the hard work and commitment they have made toward providing the Rockford community with the highest quality food.  Organic farming is filled with long hours and challenges, but the pay off is huge:  flavor, nutrients, sustainable biodiversity model! 

Pictured above are just a few of the people behind the local products you’ll find at Choices.

 

 

 

 

 

 

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Special Diets


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Special Diets


Special Diets are no problem at Choices

Just because you are following a special diet doesn't mean you have to give up your favorite foods!  Choices has a wide assortment of products to meet the needs of our special diet customers including:

  • Gluten-free
  • Vegetarian
  • Vegan
  • Paleo
  • Dairy-free
  • Raw foods

We have a well trained staff who can help you quickly and easily locate the foods you are seeking.  In addition, we are currently working on a visual system to ease your search--for example, bright yellow price tag shelf liners to indicate the shelves featuring gluten-free options (coming soon!)  

As a reminder, you should always consult with your health care provider before embarking on any new diet.