Supporting local businesses is an important part of what we do.  We purchase significant amounts of local produce in season—grown free of chemical herbicides and pesticides.  The short distance the food travels insures amazing fresh produce and a reduction in the amount of fuel required to transport this delicious food to our customers.

We know the people behind the products and see the hard work and commitment they have made toward providing the Rockford community with the highest quality food.  Organic farming is filled with long hours and challenges, but the pay off is huge:  flavor, nutrients, sustainable biodiversity model! 

Pictured above are just a few of the people behind the local products you’ll find at Choices.