Our Pay It Forward Reusable Bag Program is Back!
Fueling your body with good food lifts your mood and improves your energy.
Over the next 12 weeks, let’s work together to get back to basics - small simple steps to get us moving in the right direction. Stop dieting. Stop counting calories. Turn away from processed foods and toward real, whole foods.
Check out our monthly sales flyer!
It’s packed with great bargains that last the entire month.
Click the image to see the entire sales flyer!
New Hours at Choices
Open Monday through Saturday 9 am - 7 pm
Open Sunday 9 am - 6 pm
Choices is On Line!
Now you can shop at Choices from the safety and comfort of your home. Choose curb side pick up or delivery.
We have partnered with Mercato to provide this new service. This is a great opportunity to shop local and stay safe at home, while still buying your favorite organic foods. Choices team members actually put your order together, not a third party shopper. When you request delivery, Mercato teams up with other local delivery services to get your groceries brought directly to your home.
Now is the perfect time to give it a try. Click the green circle below to get started.
Phone ordering with curbside pickup will is one more option for shopping at choices.
Here’s the scoop. We will have a dedicated phone line to take orders:
815-847-9177
Phone orders will be accepted 9 am - noon, EVERY DAY, with curbside pick up between noon and 5 pm
This has become a popular option. If your call goes to voice mail, we are busy assisting another customer. Leave your name and number and we we will return your call as soon as we can.
Make sure you have created a list before you call. Give us as much detailed information as you can. Product name and brand. Quantity. If you're ordering vitamins or supplements, we will need milligrams, too. If you're ordering something like olive oil, let us know what size bottle (ounces) you want. Butter--salted or unsalted. Eggs--medium, large, jumbo? You get the idea :) Limit: 20 items. We will ask if substitutions are acceptable to you or if no substitutions are allowed.
We take your name and phone number, and schedule a time for pick up.
We accept a checks or credit cards for phone orders. No cash. Call or text the phone order line when you arrive to pick up your groceries.
Thank you in advance for your patience as we get this up and running. It will offer you one more option to purchase your favorite healthy and delicious foods from Choices.
PLEASE stay home if you are sick.
Ask family or neighbors to pick up groceries for you.
We believe that a healthy community includes supporting local sustainable farming. We'd like to introduce you to some of the farmers we work with, who are doing great work in creating a more sustainable world!
“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.”
Choices has always prided itself on supporting local family farms and businesses.
Here are just a few of the people behind some of the products on our shelves!
What does it mean to be part of the 815 community?
At Choices, we believe it means supporting the people of our city. This is how it looks:
We support local farmers.
We give back to the community.
We offer many free events encouraging and inspiring everyone with simple ways to live a healthier life.
And yes, we offer affordable options to keep you on budget:
monthly sales competitive with even the large grocery chains
a variety of grains, beans, nuts and spices in our bulk section
and our own independent value brand, Cadia, with every day value pricing
All of this, so you can feel great about supporting a small local grocer that has the health & budget of our city at the heart of what we do.
Check out this short video showing how Choices is 815!
Owners Trace and Kathie Toulouse
choices natural market
Who We are
local. organic. non-gmo. allergy-free foods.
Our mission is to be THE grocery store in the greater Rockford community where making healthy choices is easy. We are committed to nurturing our community toward better health by providing the most delicious, nutritious, chemical-free food available.
You can shop with confidence at Choices knowing every product on our shelves has been carefully selected using a demanding set of standards and has been personally screened by our managers for artificial ingredients, harmful chemicals, and preservatives. And if you have a question or need help, we have a knowledgeable, friendly staff who make sure everyone that enters our store receives top notch service, feels welcome, and feels Choices is their very own neighborhood market!
check out the google tour below
for a quick peak inside our store.
Our Standards
Because we believe that there is a direct relationship between the quality of your health and the quality of the food you eat, we developed a set of standards that guide all of our buying decisions.
