veggies 1.jpg
Anderson Organics-Anderson Organics-summer squash flowers.jpg
veggies 1.jpg

Where Making Healthy Choices is Easy

6718 Broadcast Parkway in Loves Park, IL

(815) 282-1861 

Open Monday through Saturday 9 a.m. - 8 p.m.

                                    Sunday10 a.m. - 6 p.m. 


Where Making Healthy Choices is Easy

6718 Broadcast Parkway in Loves Park, IL

(815) 282-1861 

Open Monday through Saturday 9 a.m. - 8 p.m.

                                    Sunday10 a.m. - 6 p.m. 

What does it mean to be part of the 815 community?

At Choices, we believe it means supporting the people of our city. This is how it looks:

We support local farmers.

We give back to the community.

We offer many free events encouraging and inspiring everyone with simple ways to live a healthier life.

And yes, we offer affordable options to keep you on budget:

monthly sales competitive with even the large grocery chains

a variety of grains, beans, nuts and spices in our bulk section

and our own independent value brand, Cadia, with every day value pricing

All of this, so you can feel great about supporting a small local grocer that has the health & budget of our city at the heart of what we do.

Check out this short video showing how Choices is 815!


  1. They are easy to meal prep. Cut/cook veggies and grain on the weekend and you have easy lunch or dinner options for the week.

  2. The combination of ingredients makes them delicious, filling and nutritious. Grain bowls have just the right balance of flavor and texture that satisfies hunger and the sensory cravings.

Click here to get the recipe for this delicious farro grain bowl!

Even if you’re not vegan,

you’ll love this Cauliflower Walnut taco filling!

All you need are a few ingredients and your favorite taco toppings!    Click here to learn how to perfect this meatless option!

All you need are a few ingredients and your favorite taco toppings! Click here to learn how to perfect this meatless option!

You’ve Gotta Make This!

Filled with all kinds of summer flavors. YUM!




Organic asparagus $4.49 per 1 lb. bundle
Organic Granny Smith apples 99 cents/lb.
great values.All organic. All the time.


We are excited to offer these amazing bargains in November, on sale FOR THE ENTIRE MONTH! Click the image below to check out some of the savings we have in store for you!  We have so many items on sale that they cannot all fit in a sales flyer, so stop by Choices and look for the bright yellow sale tags throughout the store!

NEW AT CHOICES! You can now create a shopping list while viewing our monthly sales flyer on line! Just click on the item, then click on “add to list.” When you’ve completed your list, click on the “shopping list” at the top of the page, choose to email it or print it. You’re ready to head over to Choices with an organized list of sale items you need to stock up on!

Click the image to see the entire sales flyer!

Click the image to see the entire sales flyer!

Like us on Facebook!

Owners Trace and Kathie Toulouse

Owners Trace and Kathie Toulouse

 choices natural market

Who We are

organic.  non-gmo. allergy-free foods. local.

Our mission is to be THE grocery store in the greater Rockford community where making healthy choices is easy.  We are committed  to nurturing our community toward better health by providing the most delicious, nutritious, chemical-free food available.

You can shop with confidence at Choices knowing every product on our shelves has been carefully selected using a demanding set of standards and has been personally screened by our managers for artificial ingredients, harmful chemicals, and preservatives.  And if you have a question or need help, we have a knowledgeable, friendly staff who make sure everyone that enters our store receives top notch service, feels welcome, and feels Choices is their very own neighborhood market!

we believe that a healthy community includes supporting local sustainable farming.  We'd like to introduce you to some of the farmers we work with,  who are doing great work in creating a more sustainable world!

Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.
— Margaret Mead

Choices has always prided itself on supporting local family farms and businesses.  

Here are just a few of the people behind some of the products on our shelves!

Check out what's happening at Choices! 

Each month, we schedule a variety of events to help support a healthy lifestyle.  Join us!

At Choices,we believe thequality of yourhealth is directlyrelated to the quality of your food..jpg

At Choices, we are proud of our efforts to bring the most unique and healthy products to the Rockford community. If you would like to receive our newsletters which feature details of upcoming events, sales, and encouragement to stay on your good health journey, sign up below!  

How Good is your food?  

At Choices, we realize that we may be one small store in a sea of grocery options, but we are committed to doing business in a way that improves the lives of the people who shop here, the people who produce our food, and the environment.  With every decision we make, putting products on our shelves, we know that hard working people depend on us for the food they feed their families.   We take this responsibility seriously - so we've set demanding standards.  These standards result in the opportunity for your grocery dollars to invest in high quality food - free from toxic chemicals, GMO's, artificial flavors, preservatives, and coloring - but also help drive companies that are following best practices with attention to the environment and fair labor practices.

And now, you will see evidence on our shelves of our commitment to these standards.  We have partnered with HowGood, a food rating company, that has spent the last 5 years doing research, gathering information on food ingredients, sourcing, and processing.  But beyond the actual food ingredients and sourcing, they research company practices regarding fair labor practices, environmental impact, and company impact on improving the food supply.  After compiling their research, they used the information to rate food products:  Good, Great, and Best.  Foods that were rated good, great or best used best practices for producing food that is good for consumers, good for the community in which they are produced, and good for the environment.  HowGood will continue to provide ongoing research and ratings to us as we add new products and as existing product ratings change.  

We are proud to place the HowGood ratings on our shelves because now we finally have a way to simply communicate to our customers the value we offer in contrast to other stores.  We view our role in the Rockford community to be a leader in food transparency and to support and encourage a sustainable food supply.  These ratings reflect our commitment to do just that.  

More detailed information on HowGood can be found at  You can  also download their free app, which can be used to scan your favorite food item to see how it stacks up.  

At Choices, we believe information is power.   We believe every individual has the power to create a better world through the choices they make each day - even by buying groceries.   Companies respond to your buying habits. Every dollar you spend on highly rated products will encourage companies to work toward better practices that will help build a more sustainable future.  

Join us in sending a message to all food companies.  We want safe, simple real food that is good for us and good for the world. 



Choices Natural Market has a wide variety of options for all kinds of shoppers!  Take a peek to get a preview, then stop in to get the full experience.  Once you meet our friendly staff and see some of the unique offerings we have, we think you'll add Choices as one of your regular shopping stops !

Anderson Organics-Anderson Organics-summer squash flowers.jpg

Local Treasure

We are committed to supporting local farmers and businesses that are contributing to the organic and sustainable movement ultimately leading to a healthier community.

Local Treasure

We are committed to supporting local farmers and businesses that are contributing to the organic and sustainable movement ultimately leading to a healthier community.

Supporting local businesses is an important part of what we do.  We purchase significant amounts of local produce in season—grown free of chemical herbicides and pesticides.  The short distance the food travels insures amazing fresh produce and a reduction in the amount of fuel required to transport this delicious food to our customers.

We know the people behind the products and see the hard work and commitment they have made toward providing the Rockford community with the highest quality food.  Organic farming is filled with long hours and challenges, but the pay off is huge:  flavor, nutrients, sustainable biodiversity model! 

Pictured above are just a few of the people behind the local products you’ll find at Choices.








Special Diets

Special Diets

Special Diets are no problem at Choices

Just because you are following a special diet doesn't mean you have to give up your favorite foods!  Choices has a wide assortment of products to meet the needs of our special diet customers including:

  • Gluten-free
  • Vegetarian
  • Vegan
  • Paleo
  • Dairy-free
  • Raw foods

We have a well trained staff who can help you quickly and easily locate the foods you are seeking.  In addition, we are currently working on a visual system to ease your search--for example, bright yellow price tag shelf liners to indicate the shelves featuring gluten-free options (coming soon!)  

As a reminder, you should always consult with your health care provider before embarking on any new diet.