Pay It Forward Reusable Bag Program.png

Paper Shopping Bags. They seem pretty innocuous. After all paper is a renewable resource and can be recycled. The problem is that many people do not recycle them, and in reality they actually require plenty of water, fuel, and trees to produce them. In fact, if they end up in the waste stream, paper bags are so heavy and take up so much space that it requires many more trucks to dispose of them.

At Choices, it is our mission to reduce the number of paper bags that our customers use, , and at the same time use the financial resources saved, to give back to our community. Pay It Forward is our plan to do so. 

Beginning April 1, 2019, anybody who brings in a REUSABLE bag for their groceries  will receive a wooden token, representing 5 cents,  to put towards one of three organizations.  The non-profit organizations will rotate quarterly.  There will be less waste, since less paper bags are used, and we can also make a positive impact on our community. Each time you use a reusable, you will get another token.

Over time, it will add up! Let’s reduce waste and invest in organizations that help make Rockford a special place!

Local Organizations

Our Pay It Forward Program is Supporting

august 1st through october 31, 2019

Here are the three local organizations that your wooden tokens can go towards from August 1, 2019 through October 31, 2019. They were chosen because of the positive impact they have on the people who live in the Rockford area.

C.A.R.E. for P.E.T.S. - County Animal Rescue Endowment for Providing Enrichment Through Support

Gigi’s Playhouse—changing the way the world sees Down Syndrome

Rockford Art Museum - enriching the quality of life for people of all ages by communicating the pleasure,

appreciation and meaning of visual arts through programs of collection, exhibition and education.

C.A.R.E. for P.E.T.S.

C.A.R.E. for P.E.T.S. is an non-profit organization whose mission it is to provide community outreach services that will improve the health, safety and retention of pets in Winnebago County, ultimately decreasing the number of animals entering into and housed as Animal Services. Many people face tough situations, where they have difficulty caring for their pets, and C.A.R.E. for P.E.T.S. can help people get the help they need to keep their pets, or to help them find new and happy forever homes. Some pet owners need affordable vaccinations. Some pet owners need food. Some, sadly, need to give up a pet. By helping our community with these urgent needs, C.A.R.E. for P.E.T.S. keeps more pets with their families and fewer pets enter animal services.

Gigi’s Playhouse

Gigi’s Playhouse is dedicated to changing the way the world views Down syndrome and send a global message of acceptance for all. They are changing lives through consistent delivery of FREE educational, therapeutic-based and career development programs for individuals with Down syndrome, their families and the community, through a replicable playhouse model. All programs aim to maximize self-confidence and empower individuals to achieve their greatest potential.
— Gigi's Playhouse

The donation of your tokens will support the local Rockford location of Gigi’s Playhouse,

making a difference for families who have a loved one with Down syndrome.

Educate. Inspire. Believe.

The Rockford Art Museum

The mission of the Rockford Art Museum is to enrich the quality of life for people of all ages by communicating the pleasure, appreciation and meaning of visual arts through programs of collection, exhibition and education.

“We need to break down those walls of what people think an art museum is… that it’s a country club or that it’s an exclusive place… that is not what we are based on. It is a museum to serve our community….I feel like what I am doing can impact someone’s life…I hope that people see art as something that is life changing as it has been for me.”
— Carrie Johnson, curator for the Rockford Art Museum

“Fight Night” is just one event that the Rockford Art Museum offered to touch a wide variety of people in our community. Those who attended may have never visited an art museum before, but in that moment, were surrounded by artwork. It created the opportunity to transform the way people see an art museum. Check out the video below, where the curator, Carrie Johnson, shares her story of how the Rockford Art Museum has impacted her life and given her the opportunity to inspire others to look to art in a new way, enriching and changing their lives.